One of the greatest ways of getting the attention of far-away prospects to enroll in your school is by using an interactive virtual campus map. Conversely, you need to plan to make an interactive campus map. For you to improve your student recruitment strategy and ensure that you design a map that will market your institution to prospective students, below are a few things that you ought to consider when planning an interactive campus map.
Without a doubt, your interactive virtual campus map should enlighten prospective students about your school. As a result, you should profile all the best facilities on your campus- be it programs, whereabouts, accomplishments, environments, and history that will lure them to enroll in your school. If your school has game day promotions or state-of-the-art equipment, for instance, make sure you profile them on your virtual campus tour and the video viewbook. How about specific services and facilities that prove your school recognizes and cares about the needs of its students, such as having school worship rooms, lactation areas for new moms and accessible paths for the disabled students? If your school understands and cares about the needs of all students, creating an interactive campus map will not be a difficult thing to do.
Establishing a workable campus map development timeline is the second factor that you should keep in mind when designing an interactive campus map. Obviously, you need the campus map to be up and running before the next recruitment cycle. Establishing a campus map development timeline will determine how much you want to include in your map. For example, if you need to have the campus map up and running before the semester begins, you can choose the simple virtual campus map, but for the comprehensive, interactive feature, the development timeline will obviously be longer. For this reason, make sure that you communicate with your campus map designer and agree on when you have your interactive campus map ready.
Because the main aim of adding an interactive virtual map is to lure more and more students to enroll in your school, all departments in your college should be part and parcel of this campaign. For example, let the alumni department choose a few students who completed their studies in your school to be brand ambassadors. The beauty of using alumni as brand ambassadors is because they understand and have an in-depth knowledge about your institution. As a result, they are true supporters of your campus and are willing to promote it by sharing everything they know about the school. Similarly, the sports department can display its facilities for recruitment, allowances, and game day marketing strategies on the school’s interactive campus map.
If you are having a hard time designing an interactive campus map, you can visit your nearest college recruitment agency and let them help you improve your student recruitment strategy.